Malawi’s renowned hip-hop icon, Tay Grin, has been unveiled as the country’s new Tourism Ambassador. The appointment was made official during a ceremony held at the Bingu International Convention Centre (BICC) in Lilongwe.
Tay Grin, who has been a cultural icon for two decades, expressed his gratitude and excitement for the role. “I stand before you today, humbled and honored to accept the role of Malawi Tourism Ambassador,” he said.
“This moment is deeply personal, as it marks 20 years of my career as Tay Grin, showcasing Malawi’s rich culture, heritage, and people to the world.”
As Tourism Ambassador, Tay Grin plans to transform the tourism industry in Malawi by promoting cultural exchange, developing sustainable tourism, showcasing the country’s natural beauty, empowering local communities, and fostering international partnerships.
“Together, we’ll push Malawi to new heights, telling our story louder, inviting the world to experience our warmth, rhythm, heritage, and hospitality,” he emphasized.
Tay Grin’s appointment is seen as a strategic move to boost Malawi’s tourism sector, which is a key contributor to the country’s economy. The government believes that his influence and passion for Malawian culture make him a strong advocate for tourism development.
Tay Grin’s music career spans over two decades, and he has been instrumental in promoting Malawian culture through his music. He is known for incorporating traditional Malawian elements, such as Nyau music and dance, into his hip-hop beats.
Nyau, a traditional mask dance from Malawi, has been a significant part of Tay Grin’s music and identity. He has used Nyau rhythms and melodies in many of his songs, showcasing the richness and diversity of Malawian culture.
Tay Grin’s use of Nyau in his music has not only helped to promote Malawian culture but has also contributed to the preservation of traditional music and dance. As Tourism Ambassador, he plans to continue promoting Malawian culture and heritage, using his music and influence to attract tourists and showcase the country’s unique offerings.
In his acceptance speech, Tay Grin also acknowledged his recent award for the Best African International Cultural Ambassador at the 2024 African Achievement Awards in Seattle, USA.
“This recognition underscores the importance of showcasing African excellence and promoting tourism as a catalyst for economic empowerment,” he noted.
With his new role, Tay Grin is expected to lead various promotional campaigns, including international tourism marketing, digital and social media campaigns, cultural promotion initiatives, and collaborations with local tourism operators.
