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HomeLatestPuma Energy energising Africa with 'Go Africa!" campaign

Puma Energy energising Africa with ‘Go Africa!” campaign

Puma Energy Malawi team celebrating the launch of the GO! Africa marketing campaign

Malawi, 14th March 2025 – Puma Energy, a leading global energy company, is proud to launch its “Go Africa!” brand campaign in seven African countries: Botswana, Congo, Ghana, Lesotho, Malawi, Tanzania and South Africa.

An exuberant campaign, inspired by the bold colours, rhythms and rich diversity that are the soul of Africa, “Go Africa!” embodies Puma Energy’s purpose of energising communities.

Since its entry into the African market in 2010, Puma Energy has demonstrated its unwavering belief in Africa, living its mission of energising communities – of delivering energy solutions that meet the needs of local communities, leveraging technology and building partnerships to deliver reliable, affordable energy to all in Africa.

Puma Energy operates in 16 African countries where it operates 676 retail sites, over 390 of which include convenience stores or quick service restaurants, supports local business through distributor partnerships in the lubricants sector, serves 91 airports and airfields, and operates 28 terminals and depots. It is addressing fuel capacity challenges, enhancing access to fuel and supplementary services for communities in very remote rural areas, investing in road safety to help keep people safe on Africa’s roads, fuelling youth through entrepreneurship and skills upliftment programmes and investing in schools, and rolling out LPG to improve access to clean cooking fuels and health outcomes in its communities.

The “Go Africa!” campaign reflects Puma Energy’s deep respect for the rich diversity of Africa and its people, and its determination to be a catalyst for positive change on the continent. This is also reflected in the company’s aspiration to evoke optimism, opportunity and progress across the continent.

“I am inspired by the ‘Go Africa!’ campaign and its potential to energise our community in Malawi,” said Zwelithini Mlotshwa, General Manager of Puma Energy Malawi. “It reinforces our commitment to delivering quality services safely and reliably where our customers need them. We are putting our customers first, fuelling progress and empowering communities, not just fuelling engines.”

For more information about the “Go Africa!” campaign and to join us in celebrating Africa’s bright future, please visit https://www.youtube.com/@PumaEnergyAfrica

ENDS

About Puma Energy

Puma Energy is a leading global downstream energy business, operating in over 35 countries. Our purpose is to energise communities and help drive growth and prosperity by sustainably meeting the needs of customers in high-potential markets worldwide. With expertise spanning fuels, aviation, lubricants, and bitumen, Puma Energy is dedicated to creating value through innovation and collaboration.

About Puma Energy Malawi
In Malawi, Puma Energy operates 80 retail sites across 23 districts, 45 convenience stores, four terminals and two airports. Our 18 000 cubic metre storage capacity contributes to energy supply security in the country. Puma Lubricants are available through a network of distributor partners.
For further information, visit: www.pumaenergy.com

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